ATHENS – With its revenues and subsidies dropping, Greece’s public transit system is seeking advertisers to fill the gap.
The public company that manages fixed-track forms of public transport in Athens, STASY, is proposing a 2-million-euro contract to allow advertising on metro trains, the electric railway (ISAP) and trams, although the vehicles are already peppered with ads.
The first eight months of last year saw STASY’s revenues rise by 17 percent compared to the same period in 2013 but fell at the end of the year as the government lowered prices.
This year the state subsidy for public transport in Athens will also drop from the 100 million euros paid out last year to 85 million.
The tender for the advertisements will be launched on February 16. The winning bidder will sign a four-year contract allowing them to advertise on the metro, ISAP and trams.