The first half of 2014 for the Greek capital closed positively but not impressively,
as traffic data record an increase from 55.2% in the corresponding period of 2013 to 68.3% this year and an increase in average room rate (ARR) of 4.9 % over the corresponding period last year.
According to the Association of Athens -Attica & Saronic Gulf Hoteliers, June “closed” with an average occupancy rate increased by 18.4% over 2013, while better show to had initiated in the previous months. With respect to the average room rate fluctuated within the range of six months, but admittedly June really help to improve the average increases in ARR.
In Athens, at the same time in the (first half of 2014) based on the “European Benchmark” an average room price is 83,69 euro to 79,75 euro that was in 2013,an improvement of 4.9%. However we have a long way to go to fill the gaps and the losses of the previous “leap” years.
The corresponding values of our competitors were: Rome 146.55 euro, Barcelona 119.32 euro, Madrid 84,22 euro, Istanbul 135.65 euro, Amsterdam 136.10 euro Paris248.14 euro , London 167.17 euro, Munich 115, 67, and Vienna 94.16 euro.
What is worth noting is that Athens and throughout Attica have repeatedly demonstrated both its strength and dynamics. Greec in principle should ensure the security and trust and invest in the future and infrastructure that will substantially enrich proposals and will attract more quality visitors to the Greek capital and other destinations in Attica.